Engineering Economics

The Hidden Costs of Technical Decisions

Eight chapters applying economic analysis to the decisions engineering leaders actually make. Not "attrition is costly" but "$487,000 per senior departure, distributed across six budget categories that ensure no single executive ever sees the full figure."

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Available in three formats on Amazon. Kindle ebook, 6×9 paperback on cream paper, and hardcover.

  • Kindle ebook — $9.99
  • Paperback — $19.99
  • Hardcover — $29.99
  • Free calculators at link below
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The Numbers in the Book

$487K
Cost per senior engineer departure
$500K
Outage from a 4x faster query
$11M
Acquisition value destroyed by tech stack
12 months
Until a senior hire reaches full productivity
77%
Retrospective action items never completed
$213K
Year-one recruiting premium for niche tech

What's Inside

01
The $500K Engineer

Why organisations spend millions replacing engineers who could have been retained for thousands. The full economic cost of attrition, decomposed across six budget categories.

02
The Engineer You Never Met

Interview processes systematically reject qualified candidates. Trial-based hiring produces 71% more successful hires while costing $30M less annually at scale.

03
The Twelve-Month Engineer

A VP of Engineering measured new engineer productivity for three months. The CFO estimated $800K annual cost. The reality was $6.5M. How to compress the ramp from twelve months to seven.

04
The Dashboard No One Believes

A company's deployment frequency showed 10x improvement. The actual deployment count had not changed. When metrics become targets, they stop being good metrics.

05
The Optimisation That Made Everything Slower

A database query went from 200ms to 50ms. Three hours later, system throughput dropped 80%. How local optimisation destroys global performance.

06
The Bug That Saved the Company

A payment processor fixed a critical bug that had throttled their system for 18 months. Downstream services collapsed within hours. Sometimes the most dangerous thing is making your code work perfectly.

07
Why the Boring Solution Won

Two startups, similar funding, competing products. One chose cutting-edge technology. The other chose Rails and Postgres. Five years later, the boring stack had won decisively.

08
The Meeting That Prevented Ten Outages

A weekly architecture meeting everyone complained about prevented $500,000 in incidents. The counterintuitive economics of coordination versus execution.

Spreadsheet Calculators

Each chapter's appendix includes an interactive calculator. Attrition costs, hiring ROI, technology TCO, metric gaming audits, and more. All unlocked .xlsx files, ready to customise with your organisation's data.

Download calculators →